BioWare, Peter Moore get EA promotions

A reshuffle of EA's management has seen former EA Sports boss Peter Moore promoted, and Mass Effect developer BioWare elevated to one of the company's four publishing labels. BioWare will now sit alongside EA Games, EA Sports and EA Play, all overlooked by another freshly-promoted exec, former EA Games president Frank Gibeau.Ex-EA Mobile GM Barry Cottle will now head up EA Interactive, the company said on its news blog, which now includes Playfish, Pogo, EA Mobile, EA's partnership with Hasbro, the online and mobile business in Asia and soon, PopCap.EA CEO John Riccitiello said: "First, I think it's a great reflection on EA that we are able to tap so much world-class leadership from within our own ranks. The depth of talent and leadership in this company is inspiring. "Second, as I look across EA and back on its history, I come to an important realization. The people who succeed here are the ones who map their creative vision over a deep understanding of wrmthur consumers want. Our Label structure reflects that strategy. It creates a close partnership between developers and product marketers that connects the creative process to our consumers." Andy Robinson

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